Faded Aces
A local startup brand which provides wallet-friendly golf products in the Philippines. Tried and tested by players of various skill levels, Faded Aces is the trusted brand for your everyday golfer.
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role : develop logo and brand identity.
Icon Design
The name Faded Aces stems from a playful combination of terms from golf (fade) and luxury (ace). Both are an embodiment of the brand's target market, and were fused in order to create a logo which will reach them.
Logo Design
Logo was designed to have a form which could be applied to a variety of golf products, primarily golf balls. The function of the logo is not only to be something to be recognized, but also be a guide for golfers when lining a ball, hence the straight orientation.
Mockup Products
Graphic Design
The graphic of the brand represents a golf swing, but from a different angle as opposed to the popular, classic icons. Inspiration was taken from the golf swing of a member of the Faded Aces and fused with a faded effect.
Finished context
